Shannon Fennell grande prairie, alberta
International Award Winning Make-Up Artist & Face Painter
The Business of Face Painting

is now available as a download PDF e-book
or on CD from


FacePaintingProducts.com
The Business of Face Painting is a guide for those who want to set-up a face painting business.  Based on my years of industry experience as a professional make-up artist and face painter, and my background in business and marketing, I have compiled the information essential to properly set-up, operate and market your business.
Contents
Chapter One: Starting Out

Basic Business Operations - Tools of the Trade - Learn How to Paint - Getting Work - Summary - Document Templates: Full Face, Full Face X 2 with notes

Chapter Two: Money Matters

Your Investment - Setting Your Rates - Hourly versus Pay-Per-Face - Other Options for Payment - Rate Sheet/Pricing Guide - Travel Expenses - Dealing with Requests for Donations - Method of Payment - Banking - Getting an Accountant and Business Advice - Taxes - Document Templates: Sample Rate Sheet, Letter of Agreement, Service Agreement

Chapter Three: The Business Plan

Document Template: Business Plan

Chapter Four: Marketing Your Face Painting Services

What is Marketing? - Your Marketing Plan - Creating a Brand or Corporate Image - What is Your Target Market? - Solicitiing Work - Direct Mail - Marketing on a Small Scale - Using Postcards for Marketing - Generating Publicity - The Internet - Advertising - Printed Material - Signage - Promotional Items - Keeping Your Name Out There - Document Templates: Your Marketing Plan Worksheet, Introductory Letter for Face Painting, Sample Restaurant Letter, New Year Letter, Festival Email Solicitation, Press Release, Sample Email to Media, Sample Coupon, Sample Flyer Coupon, Sample Prize or Gift Certificate

Chapter Five: Daily Business Operations

Telephone - Booking Records - Scheduling - Contracts -  Deposits and Cancellation Policies - Confirmation - Billing and Invoicing - Bookkeeping - Arrival and Departure Ettiquette - Client Follow-Up - Workflow - Office Space - Your Reputation - Competition - Professional Courtesy and Networking - Staff - Agents - Getting Going - Document Templates: Inquiry/Booking Form, Invoice Form, Job Quote Letter, Customer Satisfaction Questionnaire

Chapter Six: Health and Safety

Insurance - Incident Reports - Risk Assessments - Photographic and Model Releases and Permission - Disclaimers - Personal Safety - Taking Breaks - Physical Set-Up - Dealing with Illness - Maintaining Your Equipment - Document Templates: Incident Report Form, Risk Assessment Form, Model/Photography Release Form

Chapter Seven: Kit and Equipment

Basic Starter Kit

Chapter Eight: Resources for Face Painters

Business Information, Insurance, Associations and Organizations, Conventions, Conferences, Festivals and Training Opportunities, Online Directories and Listing Services, Networking Online, Face Paint Brands, Tools and Equipment, Signs and Printing, Shop Around

Conclusion

Step-By-Step Designs: Penguin, Cow
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